Creativity reimagined

Our mission is to enhance the creativity of people and their machines.


Twenty Lane Media is the publisher of the book Comedy Writing for Late-Night TV.

In the book, Joe Toplyn reveals his proven methods of writing jokes and other short-form comedy. Joe’s techniques, tools, and rules have empowered thousands of people to create their own comedy.

Reviewers of the book on Amazon refer to its “very detailed, step-by-step instructions on joke writing,” and “potent mix of algorithms for the engineering of jokes.”

Computational humor / WITSCRIPT

Twenty Lane Media created Witscript.

It’s the first artificial intelligence system to improvise original, contextually integrated jokes.

  • Turns news headlines into topical jokes
  • Writes clever comments for social media
  • Adds comedy content to speeches, ads, articles
  • Gives a chatbot a humanlike sense of humor
  • Makes a robot a friendlier companion

U.S. Patent Nos. 10,642,939; 10,878,817; and 11,080,485. 

Available for license.

About Joe Toplyn

Founder-President Joe Toplyn received an SB in Engineering and Applied Physics and an MBA, both from Harvard.

After some corporate experience, Joe joined the writing staff of the television show Late Night with David Letterman.

He later became co-head writer of The Tonight Show with Jay Leno, head writer of Late Show with David Letterman, and co-executive producer of the comedic detective show Monk.

Joe has been nominated for nineteen Emmy awards and has won four. He is now the lead humor engineer for Witscript.

Our services

Humor engineering

Joe can apply his proven techniques and algorithms to computational humor tasks ranging from humor detection to humor generation.

Comedy writing

Joe has extensive experience in writing and producing all forms of comedy, including jokes, sketches, sitcoms, and one-hour shows.

AI persona design

Joe's expertise in creating characters for television enables him to give an artifical intelligence a sense of humor and other humanlike traits.


Joe's deep understanding of humor and storytelling and their relation to generative AI makes him a highly sought-after teacher and adviser.

Get in Touch

Twenty Lane Media, LLC

P. O. Box 51

Rye, New York 10580


📞 914-960-3070